Product managers struggled with Aha!'s cluttered and rigid interface, reporting significant time waste during the critical feature ideation and prioritization phases. Through user research and iterative design, my team identified key pain points and redesigned the interface to reduce cognitive load. The redesigned interface cuts through the clutter with an automated feature prioritization system and collaborative feedback. Now product managers can navigate from feature ideation to roadmap decisions with clarity and confidence, transforming a once arduous process into a streamlined experience.
I worked with a team of four to create this design for an class project over the course of two and a half months. We contacted professional stakeholders to assess user needs, working with two product managers that used Aha! product management software.
For this class project, our team was tasked with identifying professional stakeholders and redesigning or extending a software/ tool they use. Initially, we interviewed a variety of different professionals, from healthcare workers to college student employees. Ultimately, however, we focused on product managers, as our two stakeholders had specific pain points regarding a software they use, Aha!. Aha! is a widely-used product management platform that helps product managers organize, evaluate, and prioritize product features. However, our stakeholders mentioned several usability challenges that impact their productivity and efficiency, particularly regarding the feature ideation phase. Our goal was to redesign a part of Aha! to improve its functionality and enhance the overall user experience.
Product managers must organize, evaluate, and prioritize between hundreds of feature ideas, but their organizational tools overwhelm them with rigid, text-heavy interfaces and confusing jargon, forcing them to spend excessive time navigating information and hindering their ability to collaborate effectively and deliver impactful product outcomes.
Product managers and other professionals who create new feature ideas and decide which ones to move forward with.
We redesigned Aha!’s features page so that users can give feedback on different feature ideas, and can easily see which features are highly agreed upon. This allows our users to spend less time sifting through features on Aha!’s rigid interface, and more efficiently make important product decisions.
https://drive.google.com/file/d/1Qn1GpwbkSK0R7rdvIWAtzyzv0XJu84cf/view?usp=sharing
We conducted interviews with two product managers who regularly use Aha! in their workflow. The interviews were conducted over Zoom, incorporating contextual inquiry methods. We aimed to:
Both stakeholders walked us through how they use Aha! and also showed us how they do certain basic tasks.