Team Figcation
UP-Grade 2025 Case Study
We worked with an industry professional designer, who mentored us throughout the process, provided feedback, and provided the initial prompt:
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Create a digital experience (website, app, or both) to make it easy to plan a family vacation.
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We designed a website from scratch, from conception to a working prototype and live website.
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10 weeks, team of 8
Roles including: visual design, marketing, project management, UX research, UI/UX design, and software engineering
Parents planning family trips with children lack confidence in choosing the right destination, activities, and accommodations due to fragmented information, cultural unfamiliarity, and the pressure to keep everyone happy, all while staying within budget.
Allaboard is a collaborative trip planning tool aimed at families and other groups of people who want to plan trips together. Allaboard takes in user preferences and provides tailored recommendations (flights, hotels, activities, restaurants, etc.), an interactive itinerary planner, and collaboration between multiple people. Groups of people planning a trip together can vote on activities and edit the same itinerary seamlessly and in real time. Allaboard is a flexible and creative solution that standardizes trip planning in one place.
We conducted online research about existing trip planning tools and created a competitive audit.
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Existing tools solve for parts of trip planning (sites like TripAdvisor, Expedia, hotels.com, blogs, etc.) but information is still fragmented and users don’t have a single unified place to plan a trip from start to finish.
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